Explaining the essence of European integration reforms and changes to the wider public is just as important as implementing them. Integration into the common energy market, “Roam Like at Home”, new standards for businesses, and changes in environmental policy all have a direct impact on the daily lives of Ukrainians. At the same time, these practical changes and benefits are the result of complex and long-term efforts to fulfil Ukraine’s EU integration commitments.

Faces of European Integration is a joint campaign by Ukraine2EU and the Office of the Deputy Prime Minister for European and Euro-Atlantic Integration of Ukraine, showcasing the people and processes that bring Ukraine closer to EU membership.

The new episode features Oleksandr Obodovych, Head of the Department for Media, European and Euro-Atlantic Integration at the State Committee for Television and Radio Broadcasting of Ukraine. In the video, he explains why strategic communication is an integral part of the European integration process, how to communicate complex reforms in simple language, and why, in times of full-scale war of russia against Ukraine, it is particularly important to communicate quickly, clearly, and proactively.